[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.airdump.cz\/socialni-site-co-se-udalo-v-marketingu-v-roce-2020\/#Article","mainEntityOfPage":"https:\/\/www.airdump.cz\/socialni-site-co-se-udalo-v-marketingu-v-roce-2020\/","headline":"Soci\u00e1ln\u00ed s\u00edt\u011b: Co se ud\u00e1lo v marketingu v roce 2020?","name":"Soci\u00e1ln\u00ed s\u00edt\u011b: Co se ud\u00e1lo v marketingu v roce 2020?","description":"Cel\u00fd online sv\u011bt plyne zrychlen\u011b. Proto v\u00e1s jist\u011b nep\u0159ekvap\u00ed \u0159ada zm\u011bn nap\u0159\u00ed\u010d soci\u00e1ln\u00edmi s\u00edt\u011bmi. Specialist\u00e9 marketingu, ale i b\u011b\u017en\u00ed u\u017eivatel\u00e9 maj\u00ed nejvy\u0161\u0161\u00ed \u010das prozkoumat velk\u00e9 mno\u017estv\u00ed novinek a vyzkou\u0161et je v praxi\u2026 Instagram m\u00e1 zase o n\u011bco lep\u0161\u00ed a propracovan\u011bj\u0161\u00ed Reels a Instastories. Facebook m\u00e1 sv\u016fj vlastn\u00ed podcast a p\u0159i\u0161el s aplikac\u00ed Colab, ve kter\u00e9...","datePublished":"2021-01-20","dateModified":"2023-08-17","author":{"@type":"Person","@id":"https:\/\/www.airdump.cz\/author\/#Person","name":"","url":"https:\/\/www.airdump.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/d3163b56da0fbe010a5181dcf7396b9bd721056c768c8d190d293b864efe53fe?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d3163b56da0fbe010a5181dcf7396b9bd721056c768c8d190d293b864efe53fe?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"airdump.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.airdump.cz\/wp-content\/uploads\/airdump.cz_gxGKnL.jpg","url":"https:\/\/www.airdump.cz\/wp-content\/uploads\/airdump.cz_gxGKnL.jpg","height":0,"width":0},"url":"https:\/\/www.airdump.cz\/socialni-site-co-se-udalo-v-marketingu-v-roce-2020\/","about":["Vzd\u011bl\u00e1n\u00ed"],"wordCount":694,"articleBody":"      Cel\u00fd online sv\u011bt plyne zrychlen\u011b. Proto v\u00e1s jist\u011b nep\u0159ekvap\u00ed \u0159ada zm\u011bn nap\u0159\u00ed\u010d soci\u00e1ln\u00edmi s\u00edt\u011bmi. Specialist\u00e9 marketingu, ale i b\u011b\u017en\u00ed u\u017eivatel\u00e9 maj\u00ed nejvy\u0161\u0161\u00ed \u010das prozkoumat velk\u00e9 mno\u017estv\u00ed novinek a vyzkou\u0161et je v praxi\u2026 Instagram m\u00e1 zase o n\u011bco lep\u0161\u00ed a propracovan\u011bj\u0161\u00ed Reels a Instastories. Facebook m\u00e1 sv\u016fj vlastn\u00ed podcast a p\u0159i\u0161el s aplikac\u00ed Colab, ve kter\u00e9 si m\u016f\u017eete slo\u017eit svou vlastn\u00ed p\u00edsni\u010dku. A pozadu nez\u016fstal ani LinkedIn, kter\u00fd stoup\u00e1 na oblib\u011b \u010d\u00edm d\u00e1l v\u00edce. Nov\u011b spustil sekci produkt\u016f.  Instagram: vylep\u0161en\u00e9 Reels a Instastories V prosinci 2020 p\u0159i\u0161el Instagram s novinkami a \u0159adou vylep\u0161en\u00ed. Vyu\u017eil skv\u011bl\u00e9 na\u010dasov\u00e1n\u00ed, konec roku je pro prodejce na soci\u00e1ln\u00edch s\u00edt\u00edch nejsiln\u011bj\u0161\u00ed v roce. Reels je povedenou obdobou TikToku a na Instagramu dost\u00e1v\u00e1 \u010d\u00edm d\u00e1l v\u011bt\u0161\u00ed prostor. U\u017eivatel\u00e9 jej prost\u011b maj\u00ed r\u00e1di. Nen\u00ed divu, \u017ee v n\u011bm tedy p\u0159ib\u00fdvaj\u00ed nejr\u016fzn\u011bj\u0161\u00ed prvky rychlost\u00ed blesku. Co m\u011bs\u00edc, to aktualizace. V\u011bt\u0161ina sleduj\u00edc\u00edch to ani nest\u00edh\u00e1 sledovat. A co je tedy nejv\u011bt\u0161\u00ed zm\u011bnou? V Reels m\u00e1te mo\u017enost si namixovat vlastn\u00ed zvuk a pou\u017e\u00edt voice-over. Inspirace poch\u00e1z\u00ed z TikToku. Instagram p\u0159idal mo\u017enost vodoznaku na ka\u017ed\u00e9 Reels. Kdy\u017e si jej n\u011bkdo st\u00e1hne a bude cht\u00edt publikovat na TikToku, ka\u017ed\u00fd pozn\u00e1, \u017ee se nejedn\u00e1 o d\u00edlo doty\u010dn\u00e9ho. Auto\u0159i jsou tak v\u00edce chr\u00e1n\u011bni. V Instastories m\u016f\u017eete za\u010d\u00edt vyu\u017e\u00edvat Photo-booth. D\u00edky tomu se v\u00e1m na jedno stisknut\u00ed spou\u0161t\u011b vyfot\u00ed v\u00edce sn\u00edmk\u016f. Pak si sta\u010d\u00ed vybrat tu nejlep\u0161\u00ed fotografii. Jestli\u017ee tyto funkce ve sv\u00e9m IG je\u0161t\u011b nevid\u00edte, nezoufejte. Pravd\u011bpodobn\u011b je\u0161t\u011b nem\u00e1te aktu\u00e1ln\u00ed verzi, Instagram ji sv\u00fdm u\u017eivatel\u016fm p\u0159id\u00e1v\u00e1 postupn\u011b. LinkedIn spustil novou sekci produkt\u016f u firem Profesn\u00ed soci\u00e1ln\u00ed s\u00ed\u0165 LinkedIn je \u010d\u00edm d\u00e1l popul\u00e1rn\u011bj\u0161\u00ed. A\u0165 u\u017e jste marketingov\u00fd specialista z Ostravy, prodejce obuvi z Prahy nebo mal\u00e9 \u0159eznictv\u00ed z Brna, m\u00e1te jedno spole\u010dn\u00e9 \u2013 firemn\u00ed \u00fa\u010det. Nyn\u00ed v n\u011bm p\u0159ibyla nov\u00e1 sekce \u201eprodukty.\u201c D\u00edky tomu budou moci ostatn\u00ed u\u017eivatel\u00e9 vid\u011bt co prod\u00e1v\u00e1te, sezn\u00e1m\u00ed se s va\u0161\u00edm sortimentem \u010di slu\u017ebami, a l\u00e9pe v\u00e1s pochop\u00ed jako zna\u010dku. Pozor, vy jako firma produktov\u00e9 katalogy vkl\u00e1dat nebudete, o to se postar\u00e1 s\u00e1m LinkedIn.   Facebook m\u00e1 vlastn\u00ed podcast! A spustil aplikaci Colab Na podzim roku 2020 p\u0159i\u0161el Facebook s nov\u00fd programem a nov\u00fdm form\u00e1tem \u2013 podcastem Boost My Business. Moder\u00e1tor podcastu je David Fisher, provede v\u00e1s zaj\u00edmav\u00fdmi a praktick\u00fdmi tipy od podnikatel\u016f a vlastn\u00edk\u016f men\u0161\u00edch i v\u011bt\u0161\u00edch firem. T\u011b\u0161it se m\u016f\u017eete na pravideln\u00e9 rozhovory v angli\u010dtin\u011b s \u00fasp\u011b\u0161n\u00fdmi lidmi, a to ka\u017ed\u00fdch 14 dn\u00ed. T\u0159eba v\u00e1s inspiruj\u00ed k vlastn\u00edmu podnik\u00e1n\u00ed.  No a jeliko\u017e je Facebook p\u0159edev\u0161\u00edm z\u00e1bavn\u00e1 platforma, do sv\u011bta byla vypu\u0161t\u011bna nov\u00e1 aplikace Facebook Colab. V n\u00ed si m\u016f\u017eete tvo\u0159it a skl\u00e1dat vlastn\u00ed hudbu t\u0159eba se sv\u00fdmi p\u0159\u00e1teli. Zaj\u00edmaj\u00ed v\u00e1s soci\u00e1ln\u00ed s\u00edt\u011b? P\u0159ihlaste se na kurz marketingu Jestli\u017ee chcete do soci\u00e1ln\u00edch s\u00edt\u00ed v\u00edce proniknout a nau\u010dit se je vyu\u017e\u00edvat i pro svoje podnik\u00e1n\u00ed, p\u0159ihlaste se na kurz online marketingu. Nau\u010d\u00edte se v n\u011bm, k \u010demu slou\u017e\u00ed v\u0161echny dostupn\u00e9 n\u00e1stroje na soci\u00e1ln\u00edch s\u00edt\u00edch, jak je vyu\u017e\u00edt pro sv\u016fj prosp\u011bch k dosa\u017een\u00ed zisku, z\u00e1jmu a pov\u011bdom\u00ed o zna\u010dce. Proniknete do nastaven\u00ed reklamn\u00edch \u00fa\u010dt\u016f a jednotliv\u00fdch funkc\u00ed, pochop\u00edte k \u010demu slou\u017e\u00ed a jak reklamu nejl\u00e9pe zac\u00edlit. Studovat m\u016f\u017eete v r\u016fzn\u00fdch m\u011bstech \u010cesk\u00e9 republiky. V dob\u011b pandemie jsou kurzy vyu\u010dov\u00e1ny online.                                                                                                                                                                                                                                                                                                                                                                                          4.4\/5 - (10 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Soci\u00e1ln\u00ed s\u00edt\u011b: Co se ud\u00e1lo v marketingu v roce 2020?","item":"https:\/\/www.airdump.cz\/socialni-site-co-se-udalo-v-marketingu-v-roce-2020\/#breadcrumbitem"}]}]